Founder & Creative Director
Blaire Murfree is a Tennessee native and graduate of Harpeth Hall and Vanderbilt University where her diverse interests pushed her to study both the arts and the sciences. Blaire’s attention to detail along with her love for fine art, stunning textiles and the juxtaposition of pattern, texture and color sets her design aesthetic apart from her counterparts. With a strong appreciation for timeless design and love of the contemporary arts, Blaire prides herself on creating modernly traditional spaces that are uniquely tailored to the aesthetic and desires of her clients. When not at work, you can find Blaire chasing after her 3 young children or jogging and house stalking with her 2 large dogs.
Alexandra Norwood joined Blaire Designs as a Senior Designer in 2019. After working in the magazine industry for almost half a decade (holding Birmingham-based positions at Flower Magazine and Country Living magazine), Alexandra decided to pursue her passion for home design and decorating. Alexandra now holds a degree in Interior Design and entered the field with a wealth of experience having worked with many of the best designers in the industry on the editorial side early in her career. A native of Richmond, VA and graduate of Auburn University, Alexandra has always been inspired by the causal elegance of Southern Design. With a fresh take on traditional, Alexandra believes spaces should be thoughtfully collected yet approachable. Alexandra enjoys traveling with her husband and is currently working on building their own home here in Nashville.